Simone Lee

Tigas Alliance Group CEO and Founder

Simone Lee has over nineteen years’ experience in the Malaysian healthcare industry as a pharmacy value chain orchestrator.

Her expertise is in enabling rewards and behavioural orientation schemes through healthcare networks. As a partnership specialist, Simone is passionate about creating a healthcare ecosystem which manages pharmacy benefit programs.

She has successfully implemented and facilitated key marketing projects in the region which involve affinity health partnerships to enhance branding, drive sales and generate leads for pharmaceutical, hospital and insurer clients. As part of her entrepreneurial journey, she has established VC-funded businesses in wholesale distribution, publishing and the provision of wellness programs.

She presently consults with Berjaya Pharmacy and the Berjaya group on its retail pharmacy infrastructure incorporating the “Tigas Alliance” brand.

Simone is a qualified Barrister-at-Law (non-practicing) at the Middle Temple Inns of Court and obtained her LL.B from the University of Bristol, United Kingdom. She is a member of the global peer-to-peer organisation Entrepreneur’s Organisation (EO), and served as the Deputy President of the National Association of Women Entrepreneur’s Malaysia (NAWEM). She has also previously served on ministry committees under the Ministry of Women, Family and Community Development in Malaysia.

Hear Simone speak at the Retail Commerce Forum event at Southport Yacht Club on 6 April.

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