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Jodie Fox

Shoes of Prey Co-Founder

Jodie gained global recognition for co-founding Shoes of Prey, a website where woman can design their perfect pair of shoes. Jodie was a finance lawyer and advertising account manager prior to her career as a ‘fashion designer’ and she did it all before 30.

Driven by her passion for shoes, but frustrated by the endless hunt for exactly what she was looking for, Jodie decided to take matters into her own hands. In 2009, Jodie launched Shoes of Prey, the first company to offer women the opportunity to design their own shoes online, breaking even within two months and hitting multi-million dollar revenues within two years. Today Shoes of Prey is a global multi-million dollar company with a syndicate of influential investors.

Jodie Fox was named National Telstra Businesswoman of the Year, private and corporate, in 2011, and has been named in SmartCompany’s ‘Hot 30 Under 30’ three times. In 2013, Shoes of Prey’s first store won Store Design at the World Retail Awards; also in competition were Karl Lagerfeld with his concept store in Paris, and Puma’s Osaka flagship store. 2014 continues with entrepreneurial, influential women and style awards.

Jodie is an inspirational speaker who shares her story openly and gives insight to others on how she reached her marketing achievements, specifically in relation to social media campaigns. She is a fantastic role model for other business owners and has a true passion for empowering women to express their personal style.

Hear Jodie speak at event at the Global Entrepreneur and Investor Exchange event at Commonwealth House on 5 April.

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